Case study Example | Topics and Well Written Essays - 250 words - 127

Case Study ExampleThe company has also locked out travel agents (Kotler and Bowen 21) and encourages its passengers to buy tickets today from it. This has allowed it to eliminate the need to pay commissions, something that fits in with its cost-cutting strategy.Southwest tends to avoid big airports that are riddled with bureaucratism and delays that rose-cheekeduce its overall efficiency (Kotler and Bowen 21). This was one of its dilemmas when it decided to go head-to-head with US Airways in Philadelphia, which embodies the red tape nature of Americas largest airports. Any form of delays lower efficiency and this is closely cerebrate to the companys cost-cutting mantra. Despite everything, rivals have started to catch up with Southwests cost leadership strategy (Kotler and Bowen 21). The company is no longer the only budget airline in the US, and some rivals the like JetBlue and AirTran are offering even lower prices. Southwest has now started experiencing the problems faced by large carriers the homogeneous ones it exploited to take over their